Samsung launches a record-setting brand activation at London’s Outernet to showcase the Galaxy Z Fold7, Z Flip7, and Watch8 through an immersive four-part experience that blends AI advancements and foldable device innovation from 9 July to 10 August.
Samsung has launched a striking and ambitious marketing activation at London’s Outernet to mark the global release of its latest foldable device series, including the Galaxy Z Fold7, Z Flip7, and Watch8. Developed in collaboration with strategic and creative partners Iris and Cheil, the campaign is designed to invite audiences to explore the forefront of mobile innovation through an immersive and multi-faceted experience. Running from 9 to 24 July in the Now Building and then from 27 July to 10 August in the Now Trending Building, this activation represents the longest-running brand takeover in the history of the Outernet.
The activation is structured into four distinct segments that showcase the innovation and lifestyle appeal of Samsung’s new lineup. The Kaleidoscopic Product Reveal highlights the design and capabilities of the Galaxy Z Fold7, Z Flip7, and Watch8, while Lifestyle in Motion follows dynamic figures such as a runner, dancer, and skater, emphasising the devices’ alignment with active urban life. A vibrant animated cityscape is brought to life in London Unfolded, and the Interactive UGC Moment encourages visitors to engage creatively by producing their own content using Samsung’s latest technology.
Annika Bizon, Samsung’s mobile experience vice president for product and marketing in the UK and Ireland, explained that the campaign aims to “stop people in their tracks” and reflect the cutting-edge design and AI advancements embedded in these foldable devices. She highlighted Samsung’s intention to push the boundaries of what is possible in mobile design, fusing foldable form factors with sophisticated AI features to redefine user experience.
The Galaxy Z Fold7 and Z Flip7, unveiled at the Galaxy Unpacked 2025 event, bring significant upgrades in both hardware and software. The Z Fold7 stands out as the slimmest, lightest, and most durable model yet in the series, equipped with a 200MP main camera and an expansive 8-inch Infinity Flex display. Meanwhile, the Z Flip7 offers a more compact form with a 4.1-inch Super AMOLED FlexWindow and a 6.9-inch main screen, ideal for users seeking portability without compromising on display quality. Both devices run on Android 16 with Samsung’s One UI 8 and integrate advanced Galaxy AI features alongside Google’s Gemini AI enhancements, providing seamless, transformative performance and enriched user interaction.
Pricing details revealed at the Summer Unpacked event positioned the Z Fold7 as a premium flagship starting at $1,999, while the Z Flip7 begins at $1,099. Additionally, Samsung introduced the Galaxy Z Flip7 FE as a more affordable entry point into foldable technology, retailing at $899.99. The new Watch8 lineup, including the Watch8 Classic and Watch Ultra, also features enhanced technology such as a world-first smartwatch antioxidant index and preloaded Google Gemini AI, which boosts voice command capabilities and deepens AI integration across Samsung’s ecosystem.
Cheil Europe’s CEO, Minsoo Kee, emphasised the power of bringing Samsung’s innovations into a physical, highly visible space like the Outernet. He described the activation as a demonstration of how experiential marketing can deliver large-scale impact by blending creativity, technology, and location to create memorable brand experiences. The use of CGI by Inertia and technical screen production by Outernet further underscores the sophistication and scale of the campaign.
This launch has been met with enthusiasm in tech circles as well, with experts noting the Z Flip7’s competitive edge against rival flagship smartphones and praising Samsung’s bold redesign approach as a fresh breath amid a market increasingly focused on AI-first devices. The foldable line, combined with the company’s deepening collaboration with Google on AI, signals Samsung’s intention to reimagine mobile technology through innovation in form and function.
Samsung’s Outernet takeover not only celebrates the latest in foldable device technology but also exemplifies how experiential marketing and technological advancement can converge to captivate a global audience and redefine mobile possibilities.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative is fresh, with the Samsung Outernet activation event reported on July 10, 2025. The earliest known publication date of similar content is July 9, 2025, when Samsung unveiled the Galaxy Z Fold7, Z Flip7, and Watch8 at the Galaxy Unpacked event. The report is not republished across low-quality sites or clickbait networks. The narrative is based on a press release, which typically warrants a high freshness score. There are no discrepancies in figures, dates, or quotes compared to earlier versions. The article includes updated data and new material, justifying a higher freshness score. No similar content has appeared more than 7 days earlier.
Quotes check
Score:
10
Notes:
The direct quotes from Annika Bizon and Minsoo Kee are unique to this report, with no identical matches found online. This suggests potentially original or exclusive content. No variations in quote wording were found.
Source reliability
Score:
8
Notes:
The narrative originates from Marketing Beat, a UK-based publication. While it is not as widely known as major outlets like the BBC or Reuters, it is a legitimate source. The report references official Samsung press releases and reputable tech news outlets, enhancing its credibility. However, the reliance on a single source for the quotes from Annika Bizon and Minsoo Kee introduces some uncertainty.
Plausability check
Score:
9
Notes:
The claims about the Samsung Outernet activation event align with other reputable sources, such as Samsung’s official UK newsroom and TechRadar. The narrative includes specific details about the event’s location, dates, and featured devices, which are consistent with other reports. The language and tone are appropriate for the region and topic. There is no excessive or off-topic detail, and the tone is consistent with typical corporate communications. No inconsistencies or suspicious elements were found.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, with original quotes and consistent details that align with other reputable sources. The source is legitimate, and the claims are plausible and well-supported. No significant credibility risks were identified.
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