Polls indicate a significant rise in support for Reform UK, with tactical voting strategies threatening Labour MPs and potentially transforming the next general election landscape, as the party edges closer to becoming a major opposition force.
A recent surge in support for Reform UK is causing significant concern within the Labour Party as new polling data reveals that a number of Labour MPs could lose their seats if a general election were held today. According to Briony Richer, communications director at Electoral Calculus, tactical voting is beginning to emerge as a powerful force that may reshape key constituencies, even as Reform UK currently leads the polls. The survey of over 10,000 voters suggests that vote splitting among Labour, independents, and other parties could enable Reform to claim several prominent seats, putting figures like Rachel Reeves and Shabana Mahmood, the Home Secretary, in jeopardy.
This growing trend of tactical voting indicates that while Reform UK maintains solid core support, there is strong resistance to the party from a large portion of the electorate. Richer explains that roughly 70% of voters would prefer a party other than Reform UK, which could lead to coordinated voting strategies designed to block Nigel Farage’s party. Yet even with these dynamics in play, Reform UK’s current 30% vote share means they are positioned to be a major player in the next election, if trends hold.
Notably, some high-profile Labour MPs face considerable risk. For example, Yvette Cooper is reported to have an 86% chance of losing her seat to Reform under current conditions, according to GB News’ Martin Daubney. Others at risk include Wes Streeting, who has previously denounced Farage, and Rachel Reeves, who stands at a 60% chance of losing her seat. The potential for what has been described as “the mother of all tactical voting campaigns” could see left-wing and liberal voters uniting against Reform UK to prevent Farage from gaining more power.
Additional polling models reinforce the narrative of Labour’s sharp decline and Reform UK’s rise. One poll-aggregating analysis projects Labour losing as many as 163 seats, representing a 40% reduction, with Reform UK gaining 114 seats and the Conservatives 137, resulting in a hung Parliament. Another sophisticated Nowcast Model predicts Labour would lose 39% of its Cabinet, with Reform UK gaining 142 seats to become the official opposition, ahead of the Conservatives. The volatility of the political landscape is further underscored by forecasts projecting Reform UK winning as many as 271 seats, with Labour falling to 178 and the Conservatives dropping to fourth place.
The potential shift in voter allegiance appears to be driven partially by disillusionment with the current Labour leadership and policies, as well as a growing loyalty among Reform UK supporters. Electoral Calculus’ research shows that over a third of Labour voters would be willing to support the Conservatives if it meant stopping Reform UK from gaining more seats. Conversely, Reform voters tend to remain loyal to their party regardless of match-ups between Liberal Democrats and Conservatives. This entrenched loyalty, combined with tactical voting from other groups, is key to understanding the potential electoral upheaval ahead.
If these polling trends materialise, the next General Election could see a dramatic reconfiguration of UK politics. Reform UK, currently led by Nigel Farage, might emerge as the dominant opposition force, posing a direct threat to established parties, particularly Labour. However, electoral outcomes remain uncertain, as the evolving phenomenon of tactical voting could alter seat distributions and necessitate coalitions or power-sharing arrangements in Parliament.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative presents recent polling data indicating a surge in support for Reform UK, with potential risks to Labour MPs. The earliest known publication date of similar content is 28 February 2025, when a poll projected Reform UK leading with 25.8% of the vote, ahead of Labour at 24.7%. ([gbnews.com](https://www.gbnews.com/politics/nigel-farage-electoral-calculus-poll-reform-seat-map-projection?utm_source=openai)) This suggests the current report is based on recent developments, with no significant discrepancies in figures or dates. The narrative appears to be original, with no evidence of recycled content. The inclusion of updated data justifies a higher freshness score.
Quotes check
Score:
9
Notes:
The narrative includes direct quotes from Briony Richer, communications director at Electoral Calculus. A search reveals that these quotes were first published on 1 October 2025 in a GB News article. ([gbnews.com](https://www.gbnews.com/politics/reform-uk-poll-vulnerable-labour-mps?utm_source=openai)) There are no earlier instances of these exact quotes, indicating they are original to this report. The wording matches the original source, with no variations found.
Source reliability
Score:
7
Notes:
The narrative originates from Express.co.uk, a UK-based news outlet. While Express.co.uk is a known publication, it has faced criticism for sensationalism and clickbait headlines. The report cites Briony Richer, a communications director at Electoral Calculus, and references GB News, another UK-based news outlet. GB News is a newer channel that has been critiqued for its editorial stance and has faced scrutiny regarding its journalistic standards. The reliance on these sources may affect the overall reliability of the narrative.
Plausability check
Score:
6
Notes:
The narrative presents polling data suggesting a significant shift in voter support, with Reform UK potentially overtaking Labour. While such shifts are plausible, the reliance on a single source (GB News) for detailed projections raises concerns about the accuracy and potential bias of the information. The lack of corroboration from other reputable outlets makes the claims less credible. Additionally, the tone of the narrative is dramatic, which may be a tactic to attract attention. The structure includes detailed projections and quotes, which could be seen as a distraction tactic to divert attention from the lack of broader corroboration.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents recent polling data indicating a surge in support for Reform UK, with potential risks to Labour MPs. However, the reliance on sources with questionable reliability and the lack of corroboration from other reputable outlets raise concerns about the accuracy and potential bias of the information. The dramatic tone and detailed projections may be tactics to attract attention, but the overall credibility of the narrative is compromised.
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