Nestlé Confectionery UK & Ireland is launching a limited edition surprise sweet and personalised gift options at John Lewis and Waitrose, adding a new twist to the festive classic with a secret flavour and bespoke packaging.
Quality Street is adding an exciting twist to its Christmas offering this year with the introduction of a new, limited edition sweet whose flavour will remain a closely guarded secret until December. Nestlé Confectionery UK & Ireland is behind this festive innovation, which promises to add a fresh element of mystery and anticipation to the traditional seasonal treat.
This new sweet will be available exclusively through pick and mix stations at John Lewis and Waitrose stores across the UK, joining the classic line-up of 11 Quality Street favourites. The pick and mix concept, a nostalgic festive tradition now making a strong return, allows customers to personalise their selection and create bespoke tins ideal for gifting or sharing with family and friends. Notably, last year’s introduction of the Coffee Creme flavour was well received and will continue to be available in the same exclusive outlets, including gift boxes and the iconic Oxford Street pick and mix station.
Rachael Mundy, Marketing Manager for Gifting and Seasonal at Nestlé Confectionery UK & Ireland, highlighted the uniqueness of this year’s campaign: “Each year we look forward to bringing a limited edition sweet into the mix to excite and delight Quality Street fans, but this year we’ve taken it a step further by keeping the flavour top secret. We can’t wait to find out what the nation thinks the flavour is, and we’re very much looking forward to hearing some of the guesses.” Mundy’s enthusiasm illustrates the interactive nature of this launch, inviting consumers to engage actively by guessing the mystery sweet’s flavour.
John Lewis is playing a pivotal role in enhancing the seasonal experience. Lisa Cherry, Christmas Buying Manager at John Lewis, expressed excitement about the return of Quality Street and the added intrigue of the mystery sweet: “The pick and mix stations have become a much-loved festive tradition for our customers, and this year’s personalised ribbons and vintage-inspired baubles add an extra-special touch. We know families will enjoy guessing the new flavour while creating tins that are as unique as the people they’re gifting them to.”
A significant innovation for 2025 is the introduction of a new way to personalise Quality Street tins. Selected John Lewis stores offer customers the chance to print gift ribbons featuring names and bespoke messages to wrap around their tins, enhancing the gifting experience. This personalisation, combined with a simpler, revamped tin design inspired by vintage Quality Street packaging, is intended to make the tins themselves a collector’s item and a charming festive keepsake. Fans can also choose from five Quality Street-themed Christmas baubles to decorate their trees, adding to the nostalgic appeal.
The flagship pick and mix station is already open at John Lewis on Oxford Street, with others opening in October across a wide range of locations, including Bluewater, Cambridge, Cardiff, Cheadle, Cribbs Causeway, Edinburgh, Glasgow, High Wycombe, Kingston, Leeds, Leicester, Liverpool, Milton Keynes, Newcastle, Nottingham, Peter Jones, Solihull, Southampton, and Trafford. Personalised ribbons are available at select sites including Oxford Street, Bluewater, Southampton, Milton Keynes, Liverpool, and Cardiff.
This approach reflects a broader trend in retail towards customised, experience-led gifting, where consumers can infuse personal touches into traditional products. Quality Street’s use of mystery and personalisation may help maintain its status as a beloved holiday staple while creating fresh excitement around a classic brand.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, with the earliest known publication date being 24 September 2025. The report originates from a press release by Nestlé UK & Ireland, dated the same day. ([nestle.co.uk](https://www.nestle.co.uk/en-gb/media/pressreleases/allpressreleases/quality-street-launches-mystery-sweet-2025?utm_source=openai)) This press release is the primary source, indicating high freshness. The narrative has been republished across various reputable outlets, including KentLive, Scottish Grocer, and 112.ua, suggesting wide dissemination. No discrepancies in figures, dates, or quotes were found. The content is original, with no evidence of recycled news.
Quotes check
Score:
10
Notes:
The direct quotes from Rachael Mundy and Lisa Cherry are unique to this press release, with no earlier matches found online. This suggests the content is original or exclusive.
Source reliability
Score:
10
Notes:
The narrative originates from a reputable organisation, Nestlé UK & Ireland, which issued the press release. The quotes from Rachael Mundy, Marketing Manager for Gifting & Seasonal, and Lisa Cherry, Christmas Buying Manager at John Lewis, are verifiable and associated with their respective roles. This enhances the credibility of the report.
Plausability check
Score:
10
Notes:
The claims about the new mystery sweet and the return of pick and mix stations at John Lewis and Waitrose are plausible and align with previous initiatives by Quality Street. The introduction of personalised ribbons and vintage-inspired baubles adds a unique touch to the seasonal offering. The narrative is consistent with the region and topic, with no inconsistencies in language or tone. The structure is focused and relevant, without excessive or off-topic details.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, originating from a recent press release by Nestlé UK & Ireland, and has been widely disseminated across reputable outlets. The quotes are unique and verifiable, and the source is reliable. The claims are plausible and consistent with previous Quality Street initiatives, with no inconsistencies or suspicious elements identified. Therefore, the overall assessment is a PASS with high confidence.
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