London-based startup broker Native enhances its leadership team with the appointment of George Frith as divisional director, aiming to pioneer bespoke insurance solutions for complex digital asset risks including bitcoin mining and AI compute infrastructure.
Native, a London-based startup broker specialising in digital assets, has announced the appointment of George Frith as its new divisional director for bitcoin mining and artificial intelligence (AI) compute. Frith, who brings over a decade of insurance industry experience, will spearhead the broking of complex risks related to digital assets, bitcoin mining operations, and AI compute infrastructure. His role involves closely collaborating with clients to identify their risk exposures and to facilitate access to bespoke insurance cover tailored to their specific needs.
Frith’s background includes underwriting and broking roles at leading insurance firms such as AIG, Hiscox, Superscript, and Relm Insurance, where he notably founded a property book from scratch. His technical knowledge, particularly in the crypto mining sector, is seen as a vital asset for Native as it navigates the challenges of insuring novel and rapidly evolving digital infrastructure risks. According to Ben Davis, Native’s co-founder and chief executive, Frith’s expertise “aligns perfectly with Native’s mission to bridge the gap between traditional insurance and blockchain technology,” adding that his innovative approach will be integral as the company redefines risk management in this emerging market.
Native officially launched in October 2024, supported by £2 million in seed funding from Nexus Mutual, to tackle the specific issue of underinsurance within the digital assets space. The firm aims to merge traditional insurance models with on-chain capital mechanisms, looking beyond simplistic premium adjustments. Frith emphasises that insuring complex setups, such as mining facilities with specialised cooling systems, power infrastructure, and bespoke ASIC hardware, requires fundamentally different approaches. He also highlights the importance of recognising the unique risks associated with AI compute facilities, which have their own environmental controls, redundant power systems, and costly GPU clusters. Native is collaborating closely with underwriters to develop coverage that truly reflects these nuanced operational realities, a strategy it believes will promote sustainable growth across the digital infrastructure ecosystem.
The emergence of specialist brokers like Native comes at a time when digital assets are increasingly influencing the finance sector, with numerous initiatives aiming to foster institutional adoption of blockchain and related technologies. Events such as Digital Assets Week London 2024 and the Digital Assets London Summit serve as important congregations for industry leaders, investors, and technologists to explore evolving regulatory frameworks, technological advancements, and new business models. Native’s positioning in this ecosystem underscores a growing recognition that risk solutions must evolve hand in hand with innovation in digital asset management.
Native’s mission to craft innovative insurance solutions for digital assets aligns with broader trends in the market. For instance, other players like Archax, the UK’s first FCA-regulated digital asset exchange, brokerage, and custodian, are also working to integrate traditional financial regulation and infrastructure with emerging digital asset technologies. The continued growth of such specialised entities suggests a maturing sector that is gradually addressing the historic challenges of trust, coverage, and risk management that have hindered digital asset adoption at an institutional scale.
In sum, the appointment of George Frith signals Native’s commitment to delivering both deep technical expertise and innovative insurance solutions tailored for a complex, fast-moving digital asset landscape. The firm’s approach reflects a broader industry shift toward more sophisticated risk management frameworks that are essential for supporting the long-term sustainability and growth of the digital infrastructure underpinning blockchain, crypto mining, and AI compute operations.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is recent, with no evidence of prior publication or recycled content. The earliest known publication date is June 30, 2025. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. No similar content appeared more than 7 days earlier. The article includes updated data and does not recycle older material.
Quotes check
Score:
10
Notes:
The direct quotes from Ben Davis, Native’s co-founder and chief executive, are unique to this narrative. No identical quotes appear in earlier material, indicating potentially original or exclusive content.
Source reliability
Score:
8
Notes:
The narrative originates from Insurance Times, a reputable UK-based publication. However, the specific article is not accessible, and the content is based on a press release from Native, which is a startup broker specialising in digital assets. While the press release provides direct information from the company, it may lack independent verification.
Plausability check
Score:
9
Notes:
The claims about George Frith’s appointment and Native’s mission align with the company’s focus on digital assets and blockchain technology. The narrative lacks supporting detail from other reputable outlets, which is a concern. The language and tone are consistent with the region and topic. The structure is focused and relevant, without excessive or off-topic detail. The tone is professional and resembles typical corporate language.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is recent, original, and aligns with Native’s mission and activities. While the source is a press release, the content is consistent with the company’s focus on digital assets and blockchain technology. The lack of supporting detail from other reputable outlets is noted, but the overall assessment is positive.
