Lydiam Group unveils a new brand identity as it accelerates its international footprint following a remarkable 400% increase in revenue, offering institutional-grade FX and crypto treasury solutions.
Lydiam Group, a global financial infrastructure firm specialising in institutional foreign exchange (FX) and cryptocurrency services, has unveiled a comprehensive rebrand to reflect its rapid expansion and evolving market presence. The rebrand follows an impressive 400 percent increase in annual revenue and signals the company’s ambition to position itself as a trusted alternative to traditional banks, combining fintech agility with institutional-grade regulatory compliance.
Founded by Ayaz Khan, Lydiam Group provides multi-treasury solutions that integrate FX, digital assets, and cross-border payments, catering primarily to institutional investors and high-net-worth clients. Its platform facilitates complex treasury operations by offering a seamless conversion between fiat currencies and digital assets, along with FX execution services including spot and forward trading. Since its inception, Lydiam has onboarded over 200 clients ranging from crypto funds to corporate entities and private wealth offices, consolidating its reputation within the institutional space.
The company’s growth trajectory over the past 18 months has been marked by several operational milestones. These include managing multi-million-dollar crypto-to-fiat transactions, structuring uncollateralised hedging products for active trading firms, and securing multi-country FX partnerships. A key strategic move has been the acquisition and rebranding of a licensed Virtual Asset Service Provider (VASP) in Poland, strengthening Lydiam’s foothold in Europe and facilitating regulatory compliance across its growing jurisdictions.
The refreshed brand identity incorporates a redesigned website, updated social media channels, and a modern visual aesthetic that underscores Lydiam’s institutional focus. This rebranding aligns with its geographic expansion plans, targeting markets across the UK, UAE, Europe, and Africa, while aiming for further penetration into Asia and Latin America within the next 12 months. Ayaz Khan emphasised in a statement that the new brand “signals our shift into a broader, more institutional mindset,” focusing on providing secure, compliant, and agile cross-border treasury services for global clients.
Lydiam’s core offering revolves around its multi-treasury FX and crypto conversion platform, which aims to deliver best execution pricing under full regulatory oversight. The platform supports rapid and secure crypto-to-fiat conversions, high-frequency spot trading execution, and FX white-label solutions for institutional partners. The company’s crypto operations are managed via proprietary internal systems within its licensed framework, while its FX offerings are delivered in partnership with a licensed Money Services Business (MSB). This regulatory structure enables Lydiam to operate compliantly and flexibly across several regions, including the UK, UAE, European Union, and Africa—markets where licensing and jurisdictional constraints often challenge competitors.
Lydiam Group’s business model uniquely blends the technological nimbleness of a fintech with the robust oversight expected from traditional financial institutions. Unlike many fintech platforms, Lydiam distinguishes itself with streamlined onboarding processes, bespoke execution models tailored for institutional exigencies, and high-trust treasury infrastructure. This approach is bolstered by a founder-led culture emphasizing responsiveness, precision, and a depth of market expertise accumulated over more than a decade.
Looking ahead, Lydiam Group’s immediate focus is to enhance its digital visibility and build brand credibility within both the institutional FX and crypto sectors. In the medium term, the company aims to secure international partnerships and attract funding by showcasing the scalability of its integrated treasury model. Its long-term aspirations involve expanding its footprint further into emerging and established markets throughout EMEA, Latin America, and Asia, with the goal of evolving into a globally recognised brokerage valued in the hundreds of millions.
By integrating fiat and digital asset trading under a single compliance-driven platform, Lydiam is setting itself apart in an increasingly competitive landscape. Its ambition to become a premier institutional alternative to banks highlights the growing convergence between traditional finance and digital asset ecosystems, reflecting broader industry trends towards more holistic, tech-forward financial services.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative was first published on September 17, 2025, by GlobeNewswire. ([globenewswire.com](https://www.globenewswire.com/news-release/2025/09/17/3151912/0/en/Lydiam-Group-Unveils-New-Brand-Identity-Following-400-Revenue-Growth-and-Market-Diversification.html?utm_source=openai)) It was subsequently republished by StreetInsider on September 26, 2025. ([streetinsider.com](https://www.streetinsider.com/Globe%2BNewswire/Lydiam%2BGroup%2BUnveils%2BNew%2BBrand%2BIdentity%2BFollowing%2B400%25%2BRevenue%2BGrowth%2Band%2BMarket%2BDiversification/25344951.html?utm_source=openai)) The version from 24matins.uk, dated September 30, 2025, appears to be a republishing of the original content. The presence of the same content across multiple platforms suggests a high freshness score. However, the republishing across different outlets may indicate a lack of originality. The narrative is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were identified. The content has not appeared more than 7 days earlier. The update may justify a higher freshness score but should still be flagged.
Quotes check
Score:
10
Notes:
The direct quote from Ayaz Khan, “The new brand signals our shift into a broader, more institutional mindset,” appears only in the original press release dated September 17, 2025. ([globenewswire.com](https://www.globenewswire.com/news-release/2025/09/17/3151912/0/en/Lydiam-Group-Unveils-New-Brand-Identity-Following-400-Revenue-Growth-and-Market-Diversification.html?utm_source=openai)) No identical quotes were found in earlier material, indicating potentially original or exclusive content.
Source reliability
Score:
7
Notes:
The narrative originates from a press release issued by Lydiam Group, which is a reputable organisation. However, the republishing across multiple platforms, including 24matins.uk, which is an obscure, unverifiable, or single-outlet narrative, introduces some uncertainty. The presence of the same content across multiple platforms suggests a high freshness score.
Plausability check
Score:
9
Notes:
The claims of a 400% increase in annual revenue and strategic expansion into multiple international markets are plausible and align with the company’s growth trajectory. The narrative lacks supporting detail from other reputable outlets, which is a concern. The language and tone are consistent with corporate communications, and there are no excessive or off-topic details. The tone is formal and appropriate for the context.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative is based on a press release from Lydiam Group, which is a reputable organisation. The content has been republished across multiple platforms, including 24matins.uk, which is an obscure, unverifiable, or single-outlet narrative, introducing some uncertainty. The direct quote from Ayaz Khan appears only in the original press release, indicating potentially original or exclusive content. The claims of a 400% increase in annual revenue and strategic expansion into multiple international markets are plausible and align with the company’s growth trajectory. However, the narrative lacks supporting detail from other reputable outlets, which is a concern. The language and tone are consistent with corporate communications, and there are no excessive or off-topic details. The tone is formal and appropriate for the context. Given the reliance on a single source and the lack of corroboration from other reputable outlets, the overall assessment is OPEN with a MEDIUM confidence level.
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