The Digital Amber debuts a futuristic collection at London Fashion Week 2025, highlighting the city’s leadership in marrying craftsmanship with cutting-edge digital technology and sustainability in fashion.
London continues to cement its position as a global nexus where heritage intersects with innovation, exemplified once again at the 2025 London Fashion Week. Among the standout presentations was The Digital Amber, a pioneering 3D-printed fashion accessory brand helmed by Jojo Zan. Rooted in the conceptual dialogue between past and future, The Digital Amber channels the idea of amber as a natural time capsule, encapsulating fragments of history while envisioning a future where digital relics take on tangible form. Zan explained that their work explores “the ruins of a future civilisation shaped by digital entropy,” using modern technology and biomaterials to recreate amber’s texture and translucency in sculptural, wearable archives.
On September 20th, The Digital Amber debuted its latest collection, Relic Tower, at the London Fashion Week FLAIR Showroom held in the stately Edwardian setting of One Great George Street. The collection features intricate towers composed of stacked rings that shimmer with the crystalline glow reminiscent of fossilized amber. It probes at the intersections of virtuality and reality, memory and embodiment, skillfully blurring the lines between artifact and innovation. “These accessories act as memory structures,” Zan conveyed to Fashion Week Daily. “Objects existing between the physical and virtual realms, preserving fragments of digital time.” By leveraging 3D-printing techniques, the collection suggests a new material language that resonates with themes of digital consciousness and evolving human identity.
The Digital Amber’s emergence on London’s fashion stage signals the city’s expanding influence in fashion innovation, particularly in marrying craftsmanship with cutting-edge digital fabrication. Since early 2025, the brand has attracted attention from major publications including Harper’s Bazaar, Vogue, ELLE, Cosmopolitan, and Grazia, highlighting its growing cultural cachet. Its presence in influential boutiques like WEVE2050 and Underland underscores a rising consumer appetite for speculative designs rooted in sustainability and forward-thinking aesthetics. Zan envisions the brand evolving into a platform for experimental fashion dialogues, embodying London’s spirit of openness, sustainability, and craftsmanship tradition. Relic Tower thus not only advances the brand’s individual vision but pushes forward the philosophical and ecological conversations shaping contemporary fashion.
The Digital Amber’s innovative 3D-printing approach to fashion accessories fits into a broader wave of technological creativity showcased at London Fashion Week 2025. Alongside Zan’s presentation, designer Karina Bond revealed her AW25 and SS26 collections, blending couture with biocompatible, biodegradable materials crafted via 3D printing. Bond imagines a transformative retail future where customers could be scanned and wearable designs printed in real-time, signalling a tangible shift in sustainable fashion production methods. Additionally, the fusion of 3D-printed art and AI-generated apparel was spotlighted by designers KWK and Taskin Goec in an event curated by Nicola Formichetti, reflecting a growing trend to blur digital and physical fashion boundaries.
These explorations underline a broader recognition within the industry of technology’s potential to redefine material culture and fashion’s impact on identity and memory. Other designers at the event, such as Susan Fang with her 3D-printed patchwork petal dresses, also embraced this fusion of nature, technology, and craftsmanship. Meanwhile, figures like Ashley Williams infused nostalgic themes into contemporary contexts, demonstrating the rich creative diversity harnessed at London Fashion Week.
The Digital Amber’s Relic Tower collection thus stands as a potent symbol of fashion’s evolving relationship with technology, memory, and sustainability. It offers a fresh speculative vision of what fashion accessories can embody—bridging digital and physical realms, marrying heritage with futuristic innovation, and inviting wearers to carry fragments of future histories. As London Fashion Week continues to elevate experimental voices like Jojo Zan’s, it reaffirms its role as a fertile ground for reimagining the future of fashion.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative was published on October 6, 2025, making it highly fresh. The earliest known publication date of substantially similar content is the same date, indicating no prior coverage. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. No recycled content or republishing across low-quality sites was identified.
Quotes check
Score:
10
Notes:
The quotes attributed to Jojo Zan are unique to this report, with no earlier matches found online. This suggests potentially original or exclusive content. No identical quotes appear in earlier material, and no variations in wording were noted.
Source reliability
Score:
10
Notes:
The narrative originates from The Daily Front Row, a reputable organisation known for its coverage of fashion events. This adds credibility to the report. The person and organisation mentioned, Jojo Zan and The Digital Amber, have verifiable online presences, confirming their legitimacy.
Plausability check
Score:
10
Notes:
The claims about The Digital Amber’s participation in the 2025 London Fashion Week and the debut of the ‘Relic Tower’ collection are plausible and align with known fashion industry events. The narrative is covered by reputable outlets, including The Daily Front Row, indicating corroboration. The language and tone are consistent with typical fashion reporting, and the structure is focused and relevant to the claim.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, original, and sourced from a reputable organisation. The quotes are unique, and the claims are plausible and corroborated by other reputable outlets. No signs of disinformation or recycled content were found.
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