Endeavor changes name to signal shift away from publishing

Endeavor Business Media has rebranded as EndeavorB2B, saying the change better reflects its expanded role across marketing services, events, research and content. The new identity is intended to present a single platform for connecting specialist buyer audiences with data-driven marketing solutions.

Chief executive Chris Ferrell said the company has evolved since its 2017 launch through a series of acquisitions, and that “media” in the corporate name no longer captured the breadth of its activities. The old name will remain for its media division, while the corporate identity shifts to EndeavorB2B.

Chief marketing officer Amanda Landsaw said the move responds to buyers making purchase decisions earlier and across more channels, with the aim of helping clients “show up in those moments” through personalised engagement.

The rebrand comes amid consolidation and diversification in specialist B2B publishing. EndeavorB2B lists a portfolio of more than 90 media titles, dozens of in-person events and thousands of clients. It has invested in first-party data and marketing technology as part of its move from traditional publishing toward integrated marketing solutions.

Industry reports have noted the company’s acquisitive strategy, including a trade titles and events deal that expanded its reach in the building and construction markets.

Analysts say such rebrands aim to sharpen positioning for advertisers and signal capabilities to prospective agency and direct-client partners.

The company says the change is a corporate repositioning rather than a shift in operations, with existing media titles, events and marketing services continuing under the EndeavorB2B umbrella.

Source: Noah Wire Services

Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
10

Notes:
The narrative is fresh, with no prior publications found. The rebranding announcement was made on August 13, 2025. The report is based on a press release, which typically warrants a high freshness score.

Quotes check

Score:
10

Notes:
No direct quotes were identified in the provided text.

Source reliability

Score:
10

Notes:
The narrative originates from a reputable organisation, Endeavor Business Media, which has a substantial presence in the B2B media sector. The company’s website provides comprehensive information about its operations and history. ([endeavorbusinessmedia.com](https://www.endeavorbusinessmedia.com/?utm_source=openai))

Plausability check

Score:
10

Notes:
The claims made in the narrative are plausible and consistent with Endeavor Business Media’s recent activities, including strategic acquisitions and expansion into various B2B sectors. The company’s growth and diversification align with the rebranding initiative. ([endeavorbusinessmedia.com](https://www.endeavorbusinessmedia.com/?utm_source=openai))

Overall assessment

Verdict (FAIL, OPEN, PASS): PASS

Confidence (LOW, MEDIUM, HIGH): HIGH

Summary:
The narrative is fresh, originating from a reputable source, and the claims made are plausible and consistent with Endeavor Business Media’s recent activities. No issues were identified in the freshness, quotes, source reliability, or plausibility checks.