The Daily Mail has announced that all of its digital platforms – including MailOnline – will operate under a single masthead: Daily Mail. The move is designed to eliminate reader confusion and unify its global digital output under one of the most recognised names in media.
Alongside the rebrand, the company has set a target of reaching one million digital subscribers by October 2028. It currently has more than 325,000 digital subscribers worldwide, including 20,000 in Australia and 50,000 in the United States.
The changes follow the launch of Mail+ last year, which the company says is one of the fastest-growing subscription services in the news sector.
To support its goals, the Daily Mail is investing in new editorial software and creative tools, as well as rolling out product updates including a revamped website, app upgrades, more video content and an improved range of newsletters.
Danny Groom, Publisher and CEO of dmg media, said: “Our industry is changing at a breathtaking pace and we are confident our new ‘One Daily Mail, One Million’ strategy will put us in the strongest possible position to thrive in the years ahead.”
Editor-in-Chief Ted Verity called the subscription goal “a big target,” but said it was achievable. “The Daily Mail has always had an intuitive understanding of what its audience wants—and that’s never been more important than today.”
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