When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But within weeks that optimism turned into hard questions about cost, speed and reliability. On launch day, Sam Altman, OpenAI’s ceo, proudly said API usage had “doubled overnight”. That puzzled me. Publishers, for example, don’t suddenly double the number of calls they make to an API just because a model gets…
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Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
This summer’s plunge in news traffic was not just about Google’s AI Overviews rewriting how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “go legs.” It is the…
Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…
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Google is facing a formal antitrust complaint in Europe from a coalition of independent publishers, who accuse the company of abusing its dominance through its AI Overviews feature. The complaint, filed with the European Commission on 30 June, claims the tool harms publishers by extracting information from their content and…
Venture capitalist Michael Moritz is deepening his investment in journalism with a strategic expansion of The San Francisco Standard, the digital news outlet he co-founded in 2021. In an interview with the New York Times, Moritz described news and information in any city as “as vital as water, electricity and…
As traditional revenue streams collapse and AI-driven platforms siphon traffic, news publishers face an existential threat — and it’s no longer enough to simply ride the waves. Survival now hinges on making the right strategic decisions, rebooting journalism, and finding new business models. For a long time I thought it…
Foreign firms are able to take minority stakes in British newspapers after MPs voted by a wide margin to relax restrictions on overseas ownership. The House of Commons approved a government-backed amendment allowing companies based outside the UK to own up to 15% of newspaper businesses, a move framed by…
Particle, the AI-powered news app created by former Twitter engineers, is expanding beyond its hallmark summaries to include full-length narrative journalism. A new feature, Long Reads, will allow users to engage with in-depth commentary and analysis alongside concise bullet-point updates. The feature debuts in partnership with The Atlantic, one of…
Substack is deepening its investment in video as it positions the platform to attract a wider range of creators and advertisers. The newsletter-based service has rolled out a series of video tools over the past year – including live streaming, mobile video posting and a TikTok-style discovery feed – designed…
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