Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

OpenAI’s new web browser, ChatGPT Atlas, marks a significant evolution in how users interact with the internet, blending traditional browsing with advanced artificial intelligence to create a proactive, context-aware assistant embedded directly within the browsing experience. The browser is currently available for macOS, with Windows, iOS, and Android versions promised soon. Atlas is designed not just to show the web but to understand, summarise, and assist users actively as they navigate various sites, offering a glimpse into the future of digital interaction. Upon installation, Atlas quickly imports browsing data such as bookmarks and history from other browsers, providing a seamless…

When National Association of Broadcasters (NAB) president Curtis LeGeyt opened the Future of Journalism track at NAB Show New York, he posed a question that has become central to the media’s survival: “How do we preserve, trust, and strengthen local journalism as emerging technologies redefine how news is produced, distributed,…

British philanthropist Lynn Forester de Rothschild is preparing to sell her family’s entire 26.7 per cent stake in The Economist Group, in what would be the most significant ownership shift for the publisher in a decade. The holding includes around 20 per cent of the voting shares – the maximum…

Bari Weiss, founder of The Free Press, has been appointed editor-in-chief of CBS News following Paramount Skydance’s $150 million acquisition of her digital media platform. Weiss, 41, will report directly to David Ellison, CEO of Paramount Skydance. The newly created role marks a major shift in the network’s leadership and…

Matt Murray, executive editor of The Washington Post since June 2024, has insisted that owner Jeff Bezos has shown “zero meddling” in the newsroom’s operations during what he calls a “massive transformation” of the newspaper. In a rare interview with the newsletter Status, Murray said the Post remains committed to…

Elon Musk has announced Grokipedia, an AI-powered encyclopedia intended to challenge Wikipedia’s dominance as the internet’s free knowledge hub. The project is part of Musk’s wider xAI venture and builds on the Grok platform integrated with X (formerly Twitter). Grokipedia aims to replace static, volunteer-edited pages with a dynamic, conversational…

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The Atlanta Journal-Constitution will publish its last print edition on December 31, closing a chapter that began in 1868 as it moves all resources into digital publishing. Publisher Andrew Morse, who joined in 2023, told The New York Times, which broke the story, that the decision was overdue. “Printing newspapers…

The growing sophistication of AI language models such as OpenAI’s GPT-5 has raised hopes that they could help verify photographs online, spotting visual clues, geolocating obscure images and even detecting fakes. But new research from the Tow Center for Digital Journalism suggests the technology is far from reliable when it…

Fivespan Partners, the activist investment firm, has taken a stake in The New York Times Company and is urging the publisher to accelerate its use of artificial intelligence. In a letter to investors obtained by Bloomberg, Fivespan described AI as a catalyst that could expand the Times’ global reach, improve…

The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…

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