Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

OpenAI’s new web browser, ChatGPT Atlas, marks a significant evolution in how users interact with the internet, blending traditional browsing with advanced artificial intelligence to create a proactive, context-aware assistant embedded directly within the browsing experience. The browser is currently available for macOS, with Windows, iOS, and Android versions promised soon. Atlas is designed not just to show the web but to understand, summarise, and assist users actively as they navigate various sites, offering a glimpse into the future of digital interaction. Upon installation, Atlas quickly imports browsing data such as bookmarks and history from other browsers, providing a seamless…

When National Association of Broadcasters (NAB) president Curtis LeGeyt opened the Future of Journalism track at NAB Show New York, he posed a question that has become central to the media’s survival: “How do we preserve, trust, and strengthen local journalism as emerging technologies redefine how news is produced, distributed,…

British philanthropist Lynn Forester de Rothschild is preparing to sell her family’s entire 26.7 per cent stake in The Economist Group, in what would be the most significant ownership shift for the publisher in a decade. The holding includes around 20 per cent of the voting shares – the maximum…

Bari Weiss, founder of The Free Press, has been appointed editor-in-chief of CBS News following Paramount Skydance’s $150 million acquisition of her digital media platform. Weiss, 41, will report directly to David Ellison, CEO of Paramount Skydance. The newly created role marks a major shift in the network’s leadership and…

Matt Murray, executive editor of The Washington Post since June 2024, has insisted that owner Jeff Bezos has shown “zero meddling” in the newsroom’s operations during what he calls a “massive transformation” of the newspaper. In a rare interview with the newsletter Status, Murray said the Post remains committed to…

Elon Musk has announced Grokipedia, an AI-powered encyclopedia intended to challenge Wikipedia’s dominance as the internet’s free knowledge hub. The project is part of Musk’s wider xAI venture and builds on the Grok platform integrated with X (formerly Twitter). Grokipedia aims to replace static, volunteer-edited pages with a dynamic, conversational…

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Penske Media Corporation, publisher of Rolling Stone, Billboard and Variety, has become the first major US media company to take Google to court over its AI-powered search feature, AI Overviews. The lawsuit, filed in federal court in Washington, D.C., alleges that Google is unlawfully using Penske’s journalism to generate AI…

Reddit has introduced a new set of free tools for publishers, called Reddit Pro, in a bid to strengthen ties with news organisations and make it easier for them to engage with the platform’s users. The move represents a shift for Reddit, which has previously seemed lukewarm in its approach…

Puck and Air Mail, two digital newsletter companies with roots in Vanity Fair and overlapping backers, are close to finalising a merger, according to multiple reports. The deal would bring together Puck, launched in 2021 by former Vanity Fair editor Jon Kelly, and Air Mail, founded in 2019 by Graydon…

The New York Times is advancing its digital subscription growth with the launch of a new family subscription tier aimed at expanding its subscriber base and boosting revenue. The All Access Family plan will offer shared access for up to four users — who can be family members or friends…

Axios will relaunch its video ambitions in September with The Axios Show, a five-episode interview series distributed across its website, YouTube and X. The move marks the outlet’s return to video four years after the end of Axios on HBO, the Emmy-winning program that ran for 57 episodes. The original…

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