Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP questions for rights holders. Publishers and AI developers are reshaping the economics of content in real time, moving away from one-off training payments toward ongoing, usage-based models that tie money to live access and attribution. The Digiday explainer on grounding, RAG and related terms frames a sector-wide shift in how…

This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…

Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…

WAN-IFRA has appointed Stig Ørskov as its next chief executive, succeeding Vincent Peyrègne, who is stepping down after more than a decade leading the global association of news publishers. Ørskov, currently CEO of JP/Politiken Media Group in Denmark and vice-president of WAN-IFRA, will take over in early 2026. Peyrègne, who…

Substack has switched on Apple in-app purchases across its iOS app, letting iPhone users subscribe to paid newsletters without leaving the app. The rollout follows tests with about 30,000 creators, and industry reports say more than 30,000 publications now have the option enabled. Substack claims the pilot improved paid sign-ups…

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Welt TV, owned by Axel Springer, has launched its first AI-generated news programme. The five-minute bulletin, focused on developments in artificial intelligence, is hosted by a synthetic avatar modelled on a real-life reporter, Paul Klinzing. Most of the show’s script and editorial decisions are machine-generated. The avatar opens with a…

Gannett is cutting costs by $100 million and revamping its subscription strategy as it seeks to steady its finances following a difficult start to 2025. The largest newspaper chain in the United States reported second-quarter revenue of $584.9 million, down 8.6% compared with the previous year, but turned a profit…

Amazon will pay The New York Times up to $25 million a year under their recently signed multi-year content licensing agreement, according to a report in The Wall Street Journal. The deal, which was first announced in May without financial terms, allows Amazon to use short excerpts and summaries of…

Google has launched its AI-powered search tool, AI Mode, in the UK, the third country to receive the feature after the United States and India. The tool uses the company’s Gemini 2.5 model to generate conversational, article-style answers within search results. Available via a new tab on desktop and integrated…

Google is in discussions to license content from news publishers for use in its artificial intelligence products, according to a report from Bloomberg. The move marks a shift in how the tech giant engages with the media industry, which has raised concerns over the use of journalistic content to train…

The Daily Mail has announced that all of its digital platforms – including MailOnline – will operate under a single masthead: Daily Mail. The move is designed to eliminate reader confusion and unify its global digital output under one of the most recognised names in media. Alongside the rebrand, the company has…

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