Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP questions for rights holders. Publishers and AI developers are reshaping the economics of content in real time, moving away from one-off training payments toward ongoing, usage-based models that tie money to live access and attribution. The Digiday explainer on grounding, RAG and related terms frames a sector-wide shift in how…

This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…

Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…

WAN-IFRA has appointed Stig Ørskov as its next chief executive, succeeding Vincent Peyrègne, who is stepping down after more than a decade leading the global association of news publishers. Ørskov, currently CEO of JP/Politiken Media Group in Denmark and vice-president of WAN-IFRA, will take over in early 2026. Peyrègne, who…

Substack has switched on Apple in-app purchases across its iOS app, letting iPhone users subscribe to paid newsletters without leaving the app. The rollout follows tests with about 30,000 creators, and industry reports say more than 30,000 publications now have the option enabled. Substack claims the pilot improved paid sign-ups…

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Thomson Reuters reported stronger second-quarter earnings, supported by continued investment in artificial intelligence across its core legal, tax and accounting services. The Reuters News division saw 5% organic growth, with gains in both its agency and professionals business, alongside contractual pricing adjustments with the London Stock Exchange. Total revenue rose…

Dow Jones, led by The Wall Street Journal, reported stellar profits of $588m on annual revenues of $2.33 billion for the year that ended on June 30, cementing its position as the standout performer within News Corporation’s portfolio.  While the Journal has seen to be revived journalistically under the leadership…

Reach plc has appointed Neil McIntosh as editor-in-chief, Scotland, and named Gary Rogers as its first director of newsroom transformation, as the publisher continues to reshape its editorial strategy around digital innovation and AI. McIntosh will join later this month to oversee Reach’s Scottish titles, including the Daily Record, Sunday…

SmartNews, the AI-driven news aggregator, has launched a new app that aims to give readers a more thoughtful and less polarised way to follow the news. Called NewsArc, the app uses AI to surface long-form journalism and in-depth reporting on complex topics in a deliberate counter to the fast-paced content…

News Corp will launch a new daily newspaper in Los Angeles in early 2026, expanding its New York Post brand to the West Coast for the first time. The move, first reported by Axios, marks a bold bet on print and digital journalism in a region where local newsrooms have…

Axel Springer has acquired Hamburg-based ad tech firm cmmrcl.ly, deepening its push into programmatic social media advertising and signalling a sharp acceleration of CEO Mathias Döpfner’s strategy to reshape the company around direct audience relationships, first-party data and AI. The deal gives Axel Springer full ownership of a platform already…

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