Client Brief

Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.

Publishing News

Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP questions for rights holders. Publishers and AI developers are reshaping the economics of content in real time, moving away from one-off training payments toward ongoing, usage-based models that tie money to live access and attribution. The Digiday explainer on grounding, RAG and related terms frames a sector-wide shift in how…

This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…

Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…

WAN-IFRA has appointed Stig Ørskov as its next chief executive, succeeding Vincent Peyrègne, who is stepping down after more than a decade leading the global association of news publishers. Ørskov, currently CEO of JP/Politiken Media Group in Denmark and vice-president of WAN-IFRA, will take over in early 2026. Peyrègne, who…

Substack has switched on Apple in-app purchases across its iOS app, letting iPhone users subscribe to paid newsletters without leaving the app. The rollout follows tests with about 30,000 creators, and industry reports say more than 30,000 publications now have the option enabled. Substack claims the pilot improved paid sign-ups…

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Vanity Fair is shutting down several long-running verticals, including The Hive and Hollywood Daily, as part of a wider editorial overhaul under new global editorial director Mark Guiducci. The changes, which include new creative hires but also staff cuts, mark a shift away from news aggregation, reviews and trade coverage…

Japan’s largest newspaper is suing Perplexity, accusing the AI search startup of copying more than 119,000 articles to train and power its chatbot. Yomiuri Shimbun Holdings said it filed the claim on August 7 in Tokyo District Court, seeking about ¥2.17bn ($15m) in damages and an injunction to stop Perplexity…

Politico’s management told an arbitrator this summer that experimental AI products built by engineering teams sit “outside the newsroom,” while the union argues contract protections and human review were bypassed. The PEN Guild took Politico to arbitration in July 2025, claiming two gen AI features were deployed without the notice…

Podcasts have moved firmly into the mainstream, with 71% of UK adults aged 16-plus having tried one, 51% listening in the past month and 33% in the past week, according to Edison Research’s UK Podcast Consumer 2025. Presenting the study, senior director of research Gabriel Soto said the figures show…

The New York Times added 1.08 million digital-only subscribers over the past year, bringing its total to 11.3 million, according to second-quarter results released this week. Including print, the Times has 11.9 million subscribers. More than 6 million subscribers now fall into the bundle or multi-product category, with another 3.6…

Nearly a decade ago I sat in a hotel meeting room in Bermondsey, a newly revived neighbourhood of south London, with a number of colleagues from all departments of The Times and The Sunday Times. The papers were themselves newly revived, having recently returned to profit on the back of…

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