When ChatGPT-5 launched, I was ready to double down on my loyalty to OpenAI. Tokens looked cheaper on paper, and, as a publisher-facing tech business, NoahWire consumes AI at scale to create, curate and distribute content. Every improvement in the models means an improvement in what we can deliver. But within weeks that optimism turned into hard questions about cost, speed and reliability. On launch day, Sam Altman, OpenAI’s ceo, proudly said API usage had “doubled overnight”. That puzzled me. Publishers, for example, don’t suddenly double the number of calls they make to an API just because a model gets…
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Clients wanted a mix of UK B2B publishing news, focused on the future of print and digital. Content had to be timely, engaging and journalistic, while also optimized for mobile. This included stories on format innovation, new product launches, changing business models, and mobile-first strategies.
Publishing News
The New York Times has unveiled a new brand campaign, It’s Your World to Understand, marking a departure from the political and journalism-centric themes of recent years in favour of a lifestyle-oriented approach. The campaign is the first from Isle of Any, the newly formed agency led by Laurie Howell…
Publishers and AI developers are moving away from upfront training fees toward ongoing, usage-based licensing tied to live access and attribution. The Digiday explainer on grounding and RAG signals a sector-wide shift in monetisation, with high-profile licensing deals showing real-time sourcing as the new revenue driver while flagging ongoing IP…
July 2025 data show a broad decline in traffic to the top US news sites, with the BBC’s dynamic US paywall at the centre of a sharp drop that accelerates a move toward direct channels and paid access. July 2025 delivered a stark reminder of the digital disruption reshaping US…
This summer’s plunge in news traffic was not just about Google’s AI Overviews redefining how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “grow legs”. It is the…
This summer’s plunge in news traffic was not just about Google’s AI Overviews rewriting how people find information. It was a perfect storm: Google cutting clicks at the front end, and publishers, through Cloudflare’s default bot blocking, cutting off the back-end pathways that help stories “go legs.” It is the…
Australian Associated Press (AAP) will provide its newswire content to Google’s Gemini AI chatbot under a new partnership aimed at improving the timeliness and reliability of the tool’s responses for Australian users. AAP, which celebrates its 90th anniversary this year, is positioning the agreement as part of its digital transformation…
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The Dallas Morning News has named Colleen McCain Nelson as its new executive editor. Nelson, a Pulitzer Prize-winning journalist with nearly three decades of experience, will take up the role on August 11. Currently executive editor of the Sacramento Bee and regional editor for McClatchy in California, Nelson has overseen…
Douglas McCabe, the long-serving CEO of Enders Analysis, is joining the Guardian later this year as its chief strategy and business development officer. The move marks a major career shift for one of the UK media sector’s most influential analysts. “It is an enormous honour to be asked to support…
South Africa’s largest media company, Media24, has reported a 17% fall in revenue for the financial year ending March 2025, as it winds down most of its print operations and accelerates a shift to digital. Revenue dropped from R3.2 billion ($175 million) in 2024 to R2.58 billion ($141 million) this…
Google has launched a new tool called Offerwall, designed to help publishers offset the sharp decline in traffic caused by the rise of AI-powered search. Announced on 26 June, the tool offers alternative ways for users to access content, including micro payments, ad viewing and survey participation, with the aim…
The BBC has launched two public pilots using generative AI to support its newsroom operations, part of a broader push to explore how artificial intelligence can help with news production while maintaining editorial control and transparency. The first pilot uses AI to generate bullet-point summaries of longer articles. These “At…
Reuters has named Rob Lang as its first newsroom AI editor, a new role aimed at accelerating the integration of artificial intelligence across editorial operations. He will take up the post on July 1, reporting to Jonathan Leff, global editor of newsroom AI and financial news strategy. The appointment reflects…
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