Audi UK transforms engine roars into symphonic music in innovative campaign

Audi UK has launched ‘Engine Symphony’, a pioneering campaign where RS engine sounds are reimagined as musical compositions, blending performance and art in automotive advertising.

Audi UK has launched an innovative campaign titled “Engine Symphony” in collaboration with BBH London, which transforms the distinctive roar of its RS models into symphonic music. The initiative cleverly coincides with the conclusion of the classical music season, reimagining the powerful engine sounds as harmonious compositions. To realise this creative concept, Audi enlisted a composer who transcribed the acoustics of RS engines into sheet music, blending the mechanical with the artistic. The campaign’s 50-second spot begins with visuals of the musical score and the composer at work, before transitioning to out-of-home (OOH) displays showcasing the sheet music, encouraging audiences to experience the vehicle’s roar as a symphonic performance rather than mere mechanical noise.

This campaign is a tactical expression of Audi’s brand, merging performance with a refined cultural dimension. According to Marketing Interactive, BBH London, the agency behind this effort, recently also worked with Audi on other high-profile campaigns that align technology with artistry, such as the “Driven by Progress” film starring Jorja Smith and showcasing Audi’s all-electric RS e-tron GT. This ongoing thematic approach highlights Audi’s commitment to innovation and premium electric mobility, while tapping into emotive storytelling through music and personal journeys.

In broader automotive marketing, Audi is part of a growing trend where carmakers leverage music and artistic metaphors to deepen the engagement of their campaigns. Notably, BMW’s recent campaign “Octowaltz,” created by Jung von Matt Hamburg, employs a different but equally poetic narrative. Featuring a visually captivating sequence of an octopus performing an underwater waltz set to elegant music, the ad serves as a metaphor for precision and harmony in driving, centred around BMW’s “Heart of Joy,” a central vehicle control unit. This innovation integrates multiple driving functions—including braking, energy regeneration, and steering—into a seamless control system, enhancing performance and safety. BMW first unveiled this technology at Auto Shanghai, with the ad aiming to translate complex engineering into a resonant emotional experience.

Both campaigns illustrate how automotive brands are moving beyond traditional mechanical portrayals, instead framing vehicle technology as a blend of art and science. Audi’s approach uses the literal sounds of the engine transformed into musical notation to suggest beauty and harmony in engineering, while BMW’s conceptual “Octowaltz” uses natural imagery and metaphor to communicate technological precision and control.

Audi’s partnership with BBH London also extends to other consumer sectors, demonstrated by the agency’s recent work producing a humorous integrated campaign for Burger King UK featuring celebrity chef Gordon Ramsay. This versatility underscores BBH London’s capability in crafting narratives that range from indulgent culinary experiences to high-end automotive artistry.

Together, these marketing initiatives reflect a broader shift in automotive advertising towards more emotive and culturally resonant storytelling, leveraging sensory experiences like sound and movement to convey brand values of innovation, precision, and emotional connection.

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Source: Noah Wire Services

Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
10

Notes:
The narrative is fresh, with no evidence of prior publication or recycled content. The campaign was launched on 11 September 2025, as reported by LBBOnline. ([lbbonline.com](https://lbbonline.com/news/Audi-Translates-Driving-Performance-Into-Music?utm_source=openai))

Quotes check

Score:
10

Notes:
No direct quotes are present in the narrative, indicating originality.

Source reliability

Score:
8

Notes:
The narrative originates from Marketing-Interactive, a reputable publication in the marketing industry. However, the article is region-specific to Singapore, which may affect its applicability to a UK audience.

Plausability check

Score:
9

Notes:
The campaign’s concept of transforming engine sounds into sheet music is plausible and aligns with Audi’s innovative brand image. The narrative lacks specific factual anchors, such as direct quotes or detailed data, which slightly reduces its credibility.

Overall assessment

Verdict (FAIL, OPEN, PASS): PASS

Confidence (LOW, MEDIUM, HIGH): HIGH

Summary:
The narrative is fresh and original, with no evidence of recycled content or disinformation. The concept is plausible and aligns with Audi’s brand image. The source is reputable, though region-specific, and the lack of direct quotes or detailed data slightly reduces the overall credibility.