Plans to revitalise the historic 33 Cavendish Square in Westminster aim to create a dynamic hub combining retail, office, and cultural facilities, supported by sustainability initiatives and public consultation.
Plans have been unveiled to transform 33 Cavendish Square, a site with a notable history as the former home of BHS and later the University of the Arts London (UAL) College of Fashion, into a landmark mixed-use destination combining retail, office, and cultural spaces. The proposals come from Berkeley Estate Asset Management (BEAM) in partnership with renowned architecture firm Kohn Pedersen Fox (KPF).
The development is set to breathe new life into this pivotal West End location, which BHS occupied from 1961 until its administration in 2016, after which the UAL College of Fashion vacated the premises following its move to newer facilities at the Queen Elizabeth Olympic Park. Currently, portions of the building are being used as office space, but the new plans aim to significantly expand and diversify the site’s role within London’s urban landscape.
Central to the vision is the preservation of much of the existing structure, aligning with Westminster’s sustainability focus on a “retrofit-first” approach, while adding a substantial new wrap-around frontage to create about 100 metres of premium retail frontage. The retail element is projected to encompass around 124,000 square feet, designed to house flagship stores that will complement Oxford Street’s shopping prestige.
In addition to retail, the scheme promises to deliver approximately 75,000 square metres (or over 800,000 square feet) of Grade A office space, combining selective new build works with renovated existing floorspace. This enhancement will support an important economic boost for the area by generating an estimated 1,200 construction jobs annually during the build phase and creating over 4,000 permanent jobs upon completion.
A notable cultural component is planned, with roughly 3,500 square metres dedicated to a cultural and creative hub. This space will include a 300-seat auditorium, flexible events areas, studios, and workshops intended for talks, product launches, performances, and fashion shows. This aligns with BEAM’s ambitions to establish 33 Cavendish Square as a flagship hub for creative enterprises in the West End, enhancing Oxford Street’s cultural landscape alongside its retail identity.
John Bushell of KPF highlighted the importance of the project, describing it as a pivotal step in the rejuvenation of Oxford Street, an area that has faced challenges in recent years amid shifting retail trends. The plan aims to revitalise this iconic shopping street, blending retail dynamism with creative and office uses to support a vibrant, multi-functional urban environment.
The project also represents a commitment to sustainability, with the building designed to be all-electric and net-zero aligned, leveraging modern technologies to reduce its environmental footprint in keeping with London’s wider climate goals.
Public consultation on the proposals has recently been opened, offering residents, businesses, and stakeholders the chance to provide feedback ahead of a planned planning submission later in the year. Should Westminster City Council grant approval, construction is expected to start around 2029, with the development anticipated to be completed by 2033.
This redevelopment at 33 Cavendish Square stands as a significant example of adaptive reuse and placemaking in the heart of London, reflecting broader industry trends that prioritise sustainability, mixed-use programming, and cultural engagement alongside commercial success.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative is recent, with the earliest known publication date being 23 April 2025. ([bdonline.co.uk](https://www.bdonline.co.uk/news/kpf-unveils-plans-for-transformation-of-oxford-circus-tower/5135636.article?utm_source=openai)) The report is based on a press release from Berkeley Estate Asset Management (BEAM) and Kohn Pedersen Fox (KPF), which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The narrative has not been republished across low-quality sites or clickbait networks. No similar content appeared more than 7 days earlier. The article includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged. ([kpf.com](https://www.kpf.com/news/the-london-standard-features-the-proposed-transformation-of-33-cavendish-square-on-oxford-street?utm_source=openai))
Quotes check
Score:
10
Notes:
No direct quotes were identified in the provided text. The absence of quotes suggests the content may be original or exclusive.
Source reliability
Score:
10
Notes:
The narrative originates from reputable organisations: the BBC, a leading UK broadcaster, and KPF, a well-established architecture firm. This enhances the credibility of the report.
Plausability check
Score:
10
Notes:
The claims about the redevelopment of 33 Cavendish Square align with information from multiple reputable sources, including Building Design and Estates Gazette. ([bdonline.co.uk](https://www.bdonline.co.uk/news/kpf-unveils-plans-for-transformation-of-oxford-circus-tower/5135636.article?utm_source=openai), [estatesgazette.co.uk](https://www.estatesgazette.co.uk/news/berkeley-estate-unveils-design-for-landmark-mixed-use-oxford-street-scheme/?utm_source=openai)) The project details, such as the preservation of existing structures and the addition of new retail and cultural spaces, are consistent across reports. The language and tone are appropriate for the subject matter and region. The structure focuses on relevant details without excessive or off-topic information. The tone is formal and consistent with typical corporate or official language.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is recent, originating from reputable organisations, and presents plausible claims consistent with information from multiple sources. The absence of direct quotes and the reliance on a press release may indicate recycled content, but no significant issues were identified.
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